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Frequently Asked Questions

 

1-      I have CRM, website, and do marketing along with paid reputation management, and I do direct marketing, why do I need to pay for another service?

autoWALL allows the dealership to save money by hosting all these services in one place.  You no longer have to pay multiple vendors for each separate service.

2-      I have XTime, why do I need this again?

Although Xtime is a good product, autoWALL is more user friendly and allows notification of Service Pay On-Line payments to everyone in the delivery process.

3-      We are on Facebook and other social media, why do I need another network of customers?

autoWALL is exclusive to your dealership and your clients.  You can communicate to your clients without posting on their personal social sites.

4-      What is an ICC, Interactive customer community?  How does it work?  Why does it give results?

Interactive Customer Community is a place where you can communicate with your clients and your clients communicate with your dealership personnel.  You are able to post specials for new, used, and service departments.  Coupons can be removed when used in the service department.  Sales department posts are not under factory scrutiny for compliance since they are offered on a personal site (requires log in).

5-      Why do my customers have to pay through PayPal?  Why don’t you use my merchant services?

PayPal is a more secure site than merchant services.  PayPal is the most secure pay site on the web.  PayPal processes billions of dollars in payments each year and has the resources needed to make their site highly secure.

6-      PayPal keeps my money and I have to contact them to get my money?

This is no longer necessary.  We have the process needed to setup your dealership so you can receive your funds automatically delivered to your bank account.

7-      Do my customers have to pay with a PayPal account?

  1. PayPal services accept credit, debit, and if your customer wants, they can pay with their PayPal account.

8-      How do you affect my reputation scores?

Reputation scores are elevated with the use of autoWALL.  This is done by multiple channels.  We can send them an automated message asking them for their feedback that directs them to the dealer page with Dealer Rater, Google reviews, Yelp, Yahoo, etc… when they want to recommend the dealership.  If they are unhappy and want to voice a complaint, then the page directs them to the messaging page to send a message to notify the appropriate dealership personnel that you have a dissatisfied client.  This process does direct dissatisfied customers to resolve their problems rather than notifying the world of their problems.

9-      Is this not a form of CRM?

No.  autoWALL allows customers to see their profile page and communicate back to the dealership where CRM does not.

10-   What are problems with CRM that makes it not as result producing?

CRM is a one way product, from the dealership to the customer.  The customer has no direct communication with CRM.  Better results occur when customers are part of the process.

11-   What is wrong with my present website?  I think it looks pretty.

Our website design is responsive.  This eliminates the need for a separate mobile site.  Meaning, our website fits itself to any size screen.

12-   I already have an OEM sanctioned website why do I need another?

Our website is certified by many manufacturers.  The OEM sanctioned sites are limited with their functions, and they are no different than the other dealer’s websites.  In addition, you still have to have a mobile site.  The amount of money the dealership pays for the mobile site will often pay for the autoWALL website.

13-   How do you help my SEO?

Search engine optimization is increased by using the same URL address for each department, as well as any of the articles placed on the website.  We will post news on your website that the crawlers will identify as unique to help increase your position with website searches.  Also the most aggressive crawlers such as that of Google, tend to accept responsive web design as a more authoritative site and hence improve SEO.

14-   Manufacturer told me that I have to sign with their provider!  So, that is what I am going to do.

This is no longer the case.  Announcement at NADA this past January indicated that you can choose any provider so long as you meet all of the requirements of Digital Service Drive.  You don’t have to spend as much money as manufacturer wants you to spend to meet the requirements.  autoWALL is much more efficient.  And with autoWALL you use one product for all your needs, not two or three.

15-   Do you provide text notifications to my customers?

Yes, and we are integrated with several different DMS’s for this notification to be automatic.

16-   So, if I want to buy autoWALL, does it have to become my website?

No, autoWALL can run within your website.  This also helps to increase your SEO.

17-   Who writes content for my dealership?

We have professionals who write content and of course you can do it as well.

18-   Why is content important?

Content helps to increase your SEO; as well as adds to transparency and information for the consumer.  Makes your company appear as more of a “service” organization and improves odds of selling to millennial.

19-   How does autoWALL compare with myKarma?

autoWALL is more user friendly and does not cost near as much as myKarma.  There are far more functionalities available in autoWALL that do not exist in myKarma, such as a comprehensive true consumer profile.

20-   What functionalities does autoWALL have that a CRM/website do not have?

autoWALL has two way communication, real-time service scheduling, and reputation management.

21-   Who are millennials?  Why are they important to the dealership?

Millennials are the new generation who are emerging into the marketplace.  They have increasing purchasing power and like to communicate through devices more than on the phone or in person and tend to gravitate more toward transparency, which is in the core of autoWALL.

22-   I don’t have expertise at my company that would enable us to generate attention getting post! Who helps us with this? And what is the cost?

We have professionals that can help target posts for service and/or sales.  This cost is included in the price of autoWALL.

23-   Who all do I have to train on this and how long does it take?

Sales consultants, service consultants, management, receptionists.  In other words your front line people.  But the training is minimal as most all transactions are done with system to system and behind the scenes.

24-   My service advisors are all busy as it is how does any of your products help them perform their job better?

AutoWALL will help to increase CSI thru better communication tools, which helps retention.  Increase retention thru the declined services communications as well as increase repair order count by regularly sending out specials as posts.  At close SPOL enables quick customer check out and actually reduces time in front of advisor, making his life much easier.

25-   Give me five reasons why I should buy SPOL?

SPOL will decrease your wait time at customer delivery.  No longer will you need to have a line of people waiting to pay to pick up their vehicle.

SPOL will save your advisors time during one of the busiest parts of their day, the vehicle pick up time. They can concentrate on having the vehicle pulled up and ready to go when the customer arrives.

SPOL allows your customers the flexibility to pay their bill without having to be at the dealership.  One can pay the bill and have someone else pick up the vehicle, or they can pick up their vehicle after hours without someone needing to be at the dealership.

SPOL works great with pick-up and delivery.  No longer will you have to have drivers carry cc receipts, checks or even cash when a vehicle is delivered.

SPOL will help to increase CSI by offering more flexibility to the customers regarding delivery length of time and connecting with the customer in a way they want to be connected.

SPOL allows the dealership the security that the authorized service by the customer is documented for perpetuity.

26-   What specific issues does DS4SD, Digital Solutions 4 Service Drive covers?

DS4SD addresses the need for using a tablet in the service lane.  No longer is a clipboard necessary.  This makes menu selling more visible at curbside check in, which saves the customer time at drop off while maximizing the upsell potential.

Using tablets to take photos of customer vehicle damage at check in can help the dealership save money and reduce the headaches involved with customer accusations of vehicle damage.

Real time appointment setting by any dealership personnel and customers via the web economizes the time it takes to set an appointment.

DS4SD gives the dealership more flexibility to communicate with the customers via text messaging.

DS4SD includes all the benefits of SPOL.