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What’s in “the WALL” for Auto Dealers – Part I : Issues Dealers are Navigating

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Yesterday I talked about Why The Wall. It helps with today’s issues:

  • Customer distrust
  • Online reputation management
  • Search result page 1 – how to keep strong placement
  • CRM: delivery short of potential (internet lead management)
  • Websites: boring, static, disparate, value delivery sub-optimal

And helps capitalize on today’s opportunity:

  • Focus: moving to retention from acquisition
  • Reputation management: impact with automation
  • SEO: optimize design, content, and visitation to ensure results
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