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February 13, 2018

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NADA 2018

One of the busiest people in the dealership are service advisors who are greeting customers coming in helping people online or on the phone setting appointments all along; promising the customer who just left their car that they will communicate with them while the car is in the shop about further services needed and when the car is going to be ready. And, as the people in the face of advisor are louder and require more attention, he quickly forgets about the customer who left and he promised to communicate with. In a large service department where repair numbers are in the hundreds per day this can magnify to be quite a huge problem. So, customer does not hear from dealership and he calls and he calls and he calls for the status on his vehicle. These status calls can become quite a new monster to deal with in a very busy service department. They cost not only money but cause disgruntled customers who will give you bad reviews and or express their unhappiness by abandoning your dealership or abandoning your brand totally. Being as at autoWALL not only we believe that a happy employee leads to yet happier customers, we believe in all our products that we should make the life of employee, first and foremost, easier and not to add to their burden. That burden, also incudes products that are hard to learn and require lots of training. Because, we also believe that if we make usage of any of our tools difficult to learn, that is the quickest way that dealership employees tend to abandon the tool no matter the level of effectiveness. So, in order to address the status calls, we have developed this easy to use autoWALL APP which advisor downloads to his own cell phone and accesses the open repairs directly and sends quick easy texts back and forth to the customer. The customers love it, as they hear from him and the advisors love it as it is simple quick and is on their phone. Mind you the texts are all held in the system repository of texts for that dealership and can be easily recouped for accountability concerns and yes, they are compliant as well. And guess how they have affected status calls in one of the largest BMW dealerships in the country with their most busy service advisor? He used to have 10% status calls, and that number is now reduced to a mere 1%. Pretty amazing result no? You want to learn about this amazing product and the other sister products? Come see us at booth 1780C at NADA 2018 in Vegas. But don’t just come by, as we get very busy, please click here https://gratistech.com/schedule-demo/ to set an appointment for some personal time with one of our representatives there. We look forward to seeing you at NADA and introducing you to the amazing awAPP

October 27, 2017

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What’s up with all the videos on website backgrounds?

What’s up with all the videos on website backgrounds?

A particular side effect of the 21st century is something called digital motion sickness or cybersickness. Increasingly common, according to medical and media experts, it causes a person to feel woozy, as if on a boat in a churning sea, from viewing moving digital content” Feeling Woozy? It may be cyber sickness according to an article written by Kate Murphy in the digital New York Times.

https://well.blogs.nytimes.com/2015/11/14/feeling-woozy-it-may-be-cyber-sickness/

So, what is causing so many auto dealerships to install these websites with moving background videos? I guess they are listening to the fabulous stories their vendors are telling them about the success of these sites.

But a review of any truly successful e-commerce website of the millennium such as Apple’s or Amazon’s shows nothing moving in the back ground. Instead, they present a site that is easy to maneuver and enables the consumer to find what they need easily and quickly. But somehow, we auto dealers are convinced that these sites, which so proudly present the aerial views of our fabulous dealerships, are engaging to the consumer. Has anyone performed a review of what the customers actually think about these sites? Well my personal experience is that although I do not suffer from motion sickness, I do feel extremely uncomfortable when viewing one of these sites. It makes me wonder how many “me’s” there are.

Also, what dothese sites with fabulous drone-generated aerial views of our dealerships promote? That we have beautiful buildings? And that we have spent a lot of money building them? How does that ingratiate us with our customers? And what are we trying to sell? Buildings or cars? And going back to the e-commerce sites, where do you see any reference to Amazon’s fabulous headquarters on their e-commerce site? It really is not too difficult to review the concept of Cybersickness and realize that your very expensive site can actually alienate the one group of people you are trying to engage. Is it not time we started a conversation about this matter?

October 5, 2017

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Gratis Technologies: Intuitive Platform for Enhanced Service Delivery

 

CIO has chosen Gratis Technologies as one of the 20 Most Promising Automotive Technology Solution Providers 2017.

The automotive industry is witnessing massive transformation driven by digitalization and the proliferation of ’connected’ in-car devices. With high performance electronics in small factors embedded into the modern automotive, modern cars are transforming into sophisticated digital machine that can communicate seamlessly with the outside world. Aware of the tremendous business value around the idea of connected car experiences, more technology companies are partnering with automotive manufacturers.

Equipped with the latest automotive technology that provide a digital and interactive interface to the various systems, including the in-vehicle infotainment and telematics, car manufacturers and fleet operators can not only manage a vast number of vehicles and maintain their peak performance, but also increase efficiency and lower the maintenance cost. Tier 1 suppliers on the other hand can leverage digital identity of the users to deliver personalized experience to the driver and the passengers. There are several technology companies that are at the leading edge of enabling automotive transformation, helping auto manufacturers and Tier 1 suppliers to leverage the digital trend.

Click here to read more