With years of experience in providing technology solutions to the automotive industry, it became evident the tools available to the dealer were cumbersome, expensive and required long term contracts. These disparate and costly tools do not address the problem of outward customer migration, how to retain your customer, or how to make the service department, the true profit center of today, more effective.
AutoWALL® is a holistic tool addressing the needs of your dealership. This product encompasses your website, marketing, owner portal and complete digitization of the service drive in one simple system that focuses on improving dealership profitability and customer experience.
What is autoWALL®?
AutoWALL is an interactive customer community. Think Facebook where all the customer base and dealership employees are members of the community. Through this tool, members can communicate without the need for email addresses or phone numbers. The customer community cannot communicate with one another. However, the customer can communicate directly to all dealership employees. The core functionality of autoWALL is primarily focused on customer retention and care. It allows the customer to be heard and issues to be handled quickly without consequence. AutoWALL addresses the most pressing concern of Millennials which is “Save me time and communicate”. The customer’s ability to communicate seamlessly with any member of the dealership is highly coveted. By opening the lines of communication, the dealership’s web reputation and web lead generation score increases, ultimately improving the chance of acceptance in customer communication. AutoWALL gives the customer the impression that they are finally in the driver’s seat, and that their voice really counts. There are many companies that provide surveying abilities, however, nothing replaces the ability to communicate in real time when a customer is in need. AutoWALL is the only tool in the market place that can deliver such functionality. The most successful tools are those that make the lives of everyday consumers easier. AutoWALL delivers top tier functionality for both the dealership side, as well as the consumer side.
How Does it Work?
AutoWALL is designed for the World Wide Web and is easily customized for use with different size databases. The product is a tool for the dealership to build a community network, not only for clients in both sales and service, but with employees as well. AutoWALL holds the entire historical database of a dealership and is certified with most all primary DMS providers. The dealer (or the “Ultimate User”) can put as much content as they wish on their WALL. This information can range from advertising, public relations information, or newsletters. When tied to sites of other authorities such as Toyota Motor, dealers can greatly improve their SEO. The WALL can, and does, replace the dealership website. All dealership inventory is accessible from the WALL, so constantly emailing clients with long, complex messages becomes unnecessary. Whether is be changes in inventory or special content of interest, the product can alert members of the “community” with simple, one line communication through the WALL. The customer can also use their own WALL to store information concerning items they wish to be accessible to the dealership users. However, the customer does not build their own vehicle profile. Vehicle profiles are built from historical data of sales and services available through the dealer management system. Vehicle profiles are not easily accessible in a single concise format to anyone, including the customer. The security of the “profile” and the information contained makes the system highly popular. Customers are encouraged to create a “Wish List” compiled of vehicles of interest. When such vehicles enter the inventory, autoWALL then communicates this information to the dealership. Along with vehicles of interest, customers can store makes and models of other cars they own on their profile. This feature makes it simple for dealers to communicate service promotions, recall, and warranty information. The product is used by dealership management, service, and sales personnel to better understand the activities of potential buyers, as well as loyal service customers. This data, in turn, is provided in a variation of easy to read management reports designed to keep productivity and profitability high.
Auto wall comes equipped with tools and services that further address the Millennial concept of “save time and communicate” in the service department. These tools include Digital Solutions 4 Service Drive This includes payWall: the most state of the art automated, online payment and compliant texting system, and techWALL: the most advanced virtual service shop experience.
autoWALL ® as a Website
Why does autoWALL make an outstanding website? If the first and foremost functionality of a website is to bring customers to your dealership, you have to engage them and retain them. The above description indicates how that is achieved. The customers frequently visit the site for their own vehicle information. Also all communication, pertinent vehicle information, dealer blogs and articles are posted on the WALL. In this section we will discuss the actual success of the site as at present there are versions of autoWALL with over three years of data. As they say the “Proof is of course in the pudding.”
There are many “tricks” of the trade for SEO, and many companies do sell SEM to dealers for high prices. However, as the numbers below indicate the best way to garner clients to a website is engaging with the client prior to and during their visit to the site. The website of the millennium is one that is specific to each and every customer. AutoWALL is exactly that.
Wonder if customers will join?
After all they buy a car every four years and service that car twice a year! Who wants yet another portal!
- After having autoWALL as their website, an average size dealer in the southeast has 13,000 member customers who have voluntarily joined their “community!”
- A Toyota dealership improved visitor count by 60% from Jan 2015 to Jan 2016. This is after only three months. As the community grows, so will the results!
- A high line dealer has improved unique visitor count by 82%.
- A Toyota dealer improved lead to unique visitor count from 1.4% to 3.8% in three months.
- Over 67% of issues resolved before they hit the web and counting
Reputation Scores on a Website Matter! How many Hyundai Dealers have this kind of Score or reviews?
- After each and every transaction a communication goes out to the customer asking for their voice on how they were treated, giving every dealer a unique understanding of their dealership.