Seven recall campaigns, one week, 74 appointments
One dealership loaded seven open recall campaigns into brainWALL. In under a week it had 74 appointments on the techWALL schedule, for $534.54 in calling.
By Garrett · Gratis Solutions
Every dealership has an open recall list. It arrives from the manufacturer as a file, someone saves it, and the customers on it are the easiest service appointments a store will ever book: the repair is manufacturer-paid, and the car is one you would not otherwise have seen. Most lists sit untouched anyway, because calling more than a thousand people is a week of BDC work nobody has.
Here is what happened when one store let brainWALL do the calling.
Seven campaigns, one week
The dealership uploaded seven campaign files exactly as they arrived from the manufacturer. brainWALL read the vehicle lists, called each owner inside legal calling hours in their own time zone, explained the recall in plain language, and offered the free repair. When a customer said yes, the appointment went straight into techWALL under the right opcode, with the campaign named in the appointment comment so the shop knew what was coming.
Across the seven lists:
- 1,118 vehicles on the campaign lists
- 74 appointments booked
- 147 customers who asked for a callback
- 48 customers who declined
- 605 voicemails left
- $534.54 total calling cost
All of it happened in under one week from the first upload. The largest list, 699 vehicles on a window glass film campaign, produced 48 appointments on its own. The smallest, a five-vehicle software update, produced none, and cost $2.36 to find that out.
What a recall visit is worth
The repair itself is warranty work, paid by the manufacturer. The value is in the visit. Recall Masters, which tracks recall activity across the industry, reports that the average repair order on a recall visit often exceeds $625, and that 54% of recall visits produce additional work beyond the recall itself. Those are Recall Masters' figures, not ours, and they describe the industry rather than this store. They are also the reason the list matters.
How the calls stay compliant
Recall calls are informational. brainWALL calls only inside legal calling hours in the recipient's time zone, every call carries the required AI and recording disclosures, and opt-outs are honored immediately and permanently. The customer is offered the free repair and is never sold anything. Anyone who asks for a person is transferred to one, and anyone who asks to be called back gets the callback logged against the vehicle.
Who's calling yours?
The dealer and the manufacturer campaign codes are withheld here, but the numbers are the store's own, straight from its brainWALL recalls dashboard. The full campaign-by-campaign table is on our results page. If your open recall list is sitting in a spreadsheet, book a demo and we will show you what brainWALL does with it.